The Revenue Growth Management Co.

Making your Trade Investment work for you.

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Articles


RGM 101

RGM can seem to be a complex and difficult concept to gain confidence with. Here are the key principles to get you going:

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How to Build a wining RGM Plan?

Achieving your profit goals with RGM requires you to master three key aspects, find them here:

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How can Sales folk be released from Promo Admin?

Our research shows that CPG sales folk spend more than 35% of their time planning and managing promotions. That can be reduced to less than 10%, learn how, here:

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Why do we think RGM should report into Sales?

We have seen RGM functions reporting and being part of many different areas of the business. The most successful teams all report into and are a part of Sales. Learn why:

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About


About
RGMC was born out of the development of Torch Analytics which has been conducting Revenue Growth Management services since 2016.

The company was founded on the basis of the software that Riaan Burger developed to assist with Long Range forecasting.  Given the impact that RGM principles have on financial forecasts, the software was enhanced to include these principles.  Currently the software is developed by a team of dedicated engineers that are constantly bringing new concepts to life.  The next release of APPINO is version 5.0 which will be released end November 2020.

Contact


  • 73 Crawford Drive, Gauteng, South Africa