Articles


RGM 101

RGM can seem to be a complex and difficult concept to gain confidence with. Here are the key principles to get you going:

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How to Build a wining RGM Plan?

Achieving your profit goals with RGM requires you to master three key aspects, find them here:

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How can Sales folk be released from Promo Admin?

Our research shows that CPG sales folk spend more than 35% of their time planning and managing promotions. That can be reduced to less than 10%, learn how, here:

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Why do we think RGM should report into Sales?

We have seen RGM functions reporting and being part of many different areas of the business. The most successful teams all report into and are a part of Sales. Learn why:

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