Revenue Growth Management is a concept that is based on large amounts of data and detail. The audience that uses and interacts with this data set is large and comes from a wide range of skills and experiences. It is critical therefore that the RGM content is delivered in such a way that it conveys the key messages simply and caters for the deep dive into reasoning, all via the same tool.
We use the power of PowerBi from Microsoft to achieve this. The PowerBi platform enables us to deliver information in both a visual and numeric and numeric context which means the message is simple to grasp and the detail can behind is easily accessed.